FitBit

The Smart Products Playbook – Using data to create compelling experiences

In the previous post of this series, we explored ways by which recurring revenues can be obtained from connected products. In this post, we extend the investigation to Smart Products. Two questions immediately come to mind. When does a product become ‘smart’ rather than simply connected? And is does being smart really equate with being useful? Do smart products, which make use of some form of machine learning or another form of artificial intelligence capability, really help users? Equally of relevance, … Read more…

Digital Health Platforms – A look at Apple HealthKit’s early lead

A Reuters report last week claimed that Apple’s HealthKit is being trialled by more hospitals in the US than Google Fit. Fourteen out of twenty-three ‘top’ (no info on how they were selected) hospitals contacted had already rolled out a pilot programme with Apple, way ahead of where they are with other significant personal health platforms. This clearly indicates that the convergence between personal devices and real medical healthcare, is beginning to move beyond the somewhat narcissistic counting of steps, fitness goals etc, … Read more…